With over 50 million registered domain names, it’s tough to find a good domain that’s still available, I bet.
Unfortunately, the domain name industry is full of opportunistic “traders” who buy and sell domain names without any intention of even using them themselves.
Because of this, the majority of the registered domain names don’t even have a website to go with them!
This can be quite frustrating as you seek out a domain name for yourself to build a website.
But at the end of the day in a first-come first-served world, we must try and find another way to find that great domain name.
There are several tools that can be very handy when it comes to looking for a domain name.
That will be a topic for another article. Here we will discuss what makes a good domain name.
To brand or not to brand?
Branding is a key element in traditional “offline” marketing.
Having a unique, catchy name does wonders for any business. However, when it comes to an online presence, you might just be better off with a domain name that is rich in keywords.
Search engines primarily work on keywords as you may know.
You enter a search term or “keywords” and the search engine produces results based on their formulas and the websites they believe to be the best fit for your search.
Now, there are many Search Engine Optimisation techniques that can be used by anyone on any site.
The same techniques could be applied to a lot of sites, so my question is what could possibly be the one thing that is unique and could separate one site from the other? Of course, domain names!
Read also: How to Start Blogging in 2022?
In niche-specific websites, it is preferable to have keywords in the domain names that you own because this is what could give you the edge over competitors.
Of course, it’s not so important if your website is a personal one or if your website targets a broad niche, or if you're just not looking to make any money from it.
But if you are selling something or want to make money off your website, I would strongly recommend using keywords in your domain names. Just to prove it, go to google.com and search for "domain names".
Also read: The Benefits of Buying Expired Domains
You will see in the results that any occurrence of the words “domain” or “name” is actually in bold. So Google is definitely looking out for your search terms and highlighting them for you.
On the other hand, branding is still a strong concept online as well. If you find that catchy name and market it well, then you could be well on your way to word-of-mouth fame in no time!
If your business name is available, register it. You can always register keyword-rich domain names to draw traffic and redirect them to your business name domain.
There you have it, take time and do a deep search you'll find the perfect domain name for your new online business.
